Soft Spot

The brief

Soft Spot makes gentle skincare with short ingredient lists. They wanted a brand that celebrated real skin instead of airbrushing it away.

The idea

We shot everything close, warm and unretouched. Freckles stay, pores stay, and one very calm ladybug became the unofficial face of the launch.

The result

The campaign ran without a single filter. It became the brand’s most saved post, and the ladybug now has its own fan account.