NO.
02
✶
Fashion
✶
2025
Daydream
A soft-focus campaign for a fashion label that dresses like it’s floating. Tulle, sky and very good hair.
NO.
02
✶
2025
Daydream
CLIENT
Daydream Atelier
SERVICE
Fashion
YEAR
2025
PROJECT NO.
02
(01) — THE STORY
How it all went down
The brief
Daydream Atelier makes ruffled, see-through pieces that look best in motion. They wanted a spring campaign that felt light enough to blow away.
The idea
We shot from the ground up against nothing but blue sky, then built a dreamy world around the clothes with hazy mountains, light leaks and one very photogenic pansy.
The result
The first drop sold out in a weekend. The pansy now appears on every clothing tag.
(02) — BITS & PIECES
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