Sanguina

The brief

Sanguina makes a bittersweet aperitivo from Sicilian blood oranges. They wanted a campaign that felt grown-up without losing any of the juice.

The idea

We shot the fruit like jewellery and the people like they’d just stepped out of a holiday postcard, then pulled every colour from the inside of a blood orange.

The result

The first summer’s bottles sold out across forty bars, and the campaign colours became the new label.