Canopy

The brief

Canopy runs co-working spaces inside old glasshouses. They wanted a brand that felt as calm as sitting under a tree on your lunch break.

The idea

No hard edges allowed. The identity lives in blurred light, windswept hills and slow graphics that drift like leaves across every screen in the building.

The result

Members say the lobby screens are the most relaxing part of their week. The waiting list is now longer than the desk list.