Touch Grass

The brief

Touch Grass is a screen-time app that nudges you outside when you’ve been scrolling too long. They wanted a launch that made switching off look more fun than staying on.

The idea

We built a sunny little world in 3D: one friendly old computer, one perfect hill and a lot of very green grass. The computer is happiest when you leave it alone.

The result

The launch film did the rounds for weeks and the app hit number one in its category. Users have now logged over a million hours outside.