Bubbles

The brief

Bubbles makes a low-sugar prebiotic soda. The fizzy-drinks aisle is loud, so they needed a can people would reach for first.

The idea

Every flavour got its own pastel colour and a hand-drawn fruit, held together by one chunky, bouncy wordmark that looks like it’s floating.

The result

Bubbles sold out its first run in six weeks. People started collecting the cans, so the next drop comes in a limited rainbow box.